Predictions that the coming decade will bring spectacular growth in opportunity within Spanish-language broadcasting, put SBA on the cutting edge of this explosion. It is the goal of the SBA to:

• Increase the availability of capital to independent Spanish broadcasters through interaction with banks, investment banks, venture capital groups and government.
• Increase ownership opportunities and access to acquisition opportunities for new and exisiting independent Spanish broadcasters.
• Improve ratings methodologies for the broadcasters serving Latino audiences.
• Increase awareness by local and national advertisers and advertising agencies of independent Spanish broadcasters and the buying power of the Latino community.
• Improve employment opportunities for Latinos looking to enter broadcasting.

We invite you to join us today and enjoy the benefits that membership provide.